The following year, Grand Seiko affirmed its commitment to the U.S. Previously, the Seiko logo was placed under 12 and the GS logo at 6 o’clock. One design change that came about with the announcement was that the Grand Seiko logo is now alone on the dial, positioned under 12 o’clock. In 2017, it was announced that Grand Seiko would be an “entirely separate brand” from Seiko. Thankfully, Grand Seiko returned in the late-1980s, offering quartz and mechanical models, and a decade later, a hybrid of the two thanks to Seiko’s innovative Spring Drive movement. With that in mind, Grand Seiko was once exclusive to the Japanese market and it was only officially released to international markets in 2010. Ironically, Seiko was the one that pioneered quartz timekeeping technology and laid the groundwork for the Quartz Crisis. However, in the mid-1970s, Seiko had to discontinue Grand Seiko as the market favored quartz watches over mechanical ones. That milestone set the stage for Grand Seiko’s pursuit of excellence. The inaugural Grand Seiko was the first watch in Japan to be granted the standard of excellence by the Swiss Bureaux Officiels de Contrôle de la Marche des Montres (a precursor to today’s COSC institution). Grand Seiko made its debut in 1960 with the stated goal to “be the ideal watch” in the form of a beautiful and durable handcrafted timepiece with a chronometer-certified movement. 2018: Grand Seiko of America is founded.Ĭlick here for a comparison between Rolex and Grand Seiko watches.2017: Grand Seiko is announced as an entirely separate brand from Seiko.2016: Grand Seiko Spring Drive 8-Day Power Reserve.
1968: First Hi-beat automatic Grand Seiko.1967: Grand Seiko 44GS, which establishes the design codes of the line.9 The Growing Demand for Grand Seiko Watches.
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